SKECHERS has announced a partnership with former Beatles drummer Sir Ringo Starr, who's to appear in the footwear brand's global marketing campaigns for its Relaxed Fit collection from spring 2015.

The campaign will run across TV, print and online platforms, and Michael Greenberg, president of SKECHERS, said 'Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world'.